I'm Sierra Biddulph, a designer with 3 years of experience designing for enterprises, AI, and accessibility. I thrive in environments where collaboration, clarity, and customer trust matter most.
I'm excited to bring this experience to the JPMorgan Chase MyHome team as an Experience Design Associate, making homebuying accessible for everyone.
Previously, I have:
Built user trust in high-stakes environments
I’m a designer who knows how to make experiences feel intuitive and trustworthy, especially in high-stakes financial decisions like mortgages. At Railspire, I'm designing a mobile app that lets train operators remotely control trains in rail yards. I focus on meeting strict safety regulations and creating predictable interactions to minimize errors in high-stakes situations.
Collaborated cross-functionally to design AI-driven products
At Ethos Group, I bridged design and development as the primary point of contact on an AI-powered sales analytics dashboard. I designed features like AI-generated metrics and sentiment analysis that reduced video search time by 60%.
Championed inclusive, accessible design
I've designed for diverse user groups, including a project for blind and low vision users. I led design and research, conducting studies with 400+ participants where we developed a new usability testing method for blind users that involves them earlier in the design process, creating a 95% usability testing score for our design system.
Translated complex data into actionable interfaces
At Railspire, I'm designing a rail traffic control interface that help yard managers make sense of large datasets. Users can understand complex operational data at a glance and make edits at both the macro and micro level
Contributed to enterprise design systems at scale
At IBM, I worked within enterprise design systems to create a onboarding pattern which increased user retention by +50%.
Why I fit JPMorgan Chase (in 58 seconds)
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